Proposal Document

Justia Optimization Roadmap

Potter Padilla & Pfau

Prepared By

Tal Freibergs
Graphic Design + Marketing

Prepared For

Potter Padilla & Pfau

Address

3852 E Colorado Blvd.
Pasadena, CA 91107

Date

August 28, 2026

Profile Optimization Strategy — Phase 1 & 2. A well-developed Justia profile signals all four E-E-A-T pillars to Google, directly improving ranking and credibility with potential clients. Built on the free account; no paid upgrades required.

Why Profile Depth Matters: Google's E-E-A-T Framework

Google's E-E-A-T is a quality framework that describes what "good" content looks like to search engines and their algorithms. For legal professionals, a complete Justia profile signals all four E-E-A-T pillars to Google, directly improving your ranking and credibility with potential clients.

Experience

Years of practice, practice areas, case types handled, and your narrative describing how you work with clients. This shows you've actually done the work.

Expertise

Education, bar admissions, certifications, and detailed practice-area descriptions. This proves you're qualified to practice law.

Authoritativeness

Awards, honors, leadership roles, professional memberships, publications, speaking engagements, and media appearances. This establishes you as a recognized authority in your field.

Trustworthiness

Accurate contact info, professional headshot, verified NAP data, consistent information across directories, links to your real website, and reviews/ratings. This reassures clients you're legitimate and accessible.

The Bottom Line: More developed profiles = stronger E-E-A-T signals = higher rankings on Justia + better conversion from potential clients.

Current Profile Status

Section	Rebecca Christina Padilla	Wendy B. Pfau	Jon M Argenziano
Education	Partially Complete	Partially Complete	Partially Complete
Professional Experience	Empty	Empty	Empty
Biography	Complete	Complete	Complete
Practice Area	Complete	Complete	Complete
Bar Admissions	Complete	Complete	Complete
Professional Associations	Incomplete	Incomplete	Empty
Jurisdictions Admitted	Complete	Complete	Complete
Languages	Complete	Complete	Complete
Awards & Honors	Empty	Empty	Empty
Speaking Engagements	Empty	Empty	Empty
Articles & Publications	Empty	Empty	Empty
Websites & Blogs	Complete	Complete	Complete
Contact & Map	Complete	Complete	Complete
Appointment Link	Empty	Empty	Empty
Fees	Complete	Complete	Complete
Video Conferencing	N/A	N/A	N/A
Lawyer Reviews	None (0)	None (0)	None (0)
Client Reviews	None (0)	None (0)	None (0)
FAQs	5 minimum required	5 minimum required	5 minimum required
Q&As	None	None	None

Key Gaps: Professional Experience (all empty), Education (all partial), Awards & Honors (all empty), Speaking Engagements (all empty), Articles & Publications (all empty), Appointment Link (all empty), Professional Associations (minimal entries), Lawyer & Client Reviews (all absent), Video Conferencing (not currently offered), FAQs (5 minimum per attorney required).

Justia scores each profile for completeness: Wendy 65%, Jon 60%, Rebecca 55%. Some fields will remain empty where there is nothing applicable to add. The goal is to fill every field the firm can substantiate — not to reach 100%.

FAQs (5 Minimum)

Answer at least 5 of Justia's 15 Social Security Disability questions. Choose the questions you're most confident answering. Detailed FAQ list will be provided in the information request form.

Q&As (Organic Engagement)

Q&As are questions posted by potential clients visiting your profiles. Upon engagement of this project, you'll receive email notifications directly from Justia when new questions are posted. There's no guarantee on volume or frequency. Q&A notifications can continue as long as you want to receive them. I will post Q&A answers on your behalf for 30 days. After that, you can continue answering directly in Justia or forward responses to me for posting for a negotiated fee.

Scope & Pricing

$90 per profile. Pay only for the profiles you proceed with.

You receive a request for additional profile information, plus at least 5 of Justia's 15 Social Security Disability questions to answer. Choose the ones you're most confident answering. The full FAQ list will be provided in that email.
I optimize each profile section using the content you provide, and post your FAQ responses.
I request peer reviews, via Justia email, from other lawyers.
I request reviews, via Justia email, from clients.
I post your answers for Q&As for 30 days.
I help set up email filtering to monitor your Q&A and review notifications.

Timeline: 5 days from submission of the completed information form.

Phase 2 (Future) — Video

Add introductory YouTube videos (30–60 seconds) to your profiles. Justia displays the first video as a large embedded block. Optional, and recommended once the profiles are live and traffic has been measured. Not included in current pricing.

Authorization

Select the profiles you'd like to proceed with.

Justia Profile Enhancement — Wendy B. Pfau $90 Justia Profile Enhancement — Rebecca Christina Padilla $90 Justia Profile Enhancement — Jon M. Argenziano $90

Total $0

Name

I have reviewed the scope and pricing above and authorize the selected work.

Select at least one profile, enter your name and email, and check the box above.

This authorization confirms the selected scope and price. Work begins upon receipt of your completed information form. Payment terms are COD. An invoice will be issued upon completion of the work.